About Us

Who We Are

Situated in Durban, South Africa, Apparel Cafe (not to be confused with an eatery) is a family owned and managed business. Having designed and printed t-shirts and other clothing way back in his school days, dad Peter decided in 2015 that the time had come to leave a relatively successful radio career and revisit the printed t-shirt idea.  Joined in late 2017 by son Daniel, with daughter Cheyne (the middle child) also dabbling in design, it’s a safe bet we’re going to grow from strength to strength.  Little Noah already knows how to switch on the machines… but he’s only 4, so no pressure.